Frequently Asked Questions Image

Frequently Asked Questions

Whether you are a new client looking to staff an upcoming event or a new model interested in getting started with XO, it's likely you'll have a couple questions first. Below you will find a list of our most common questions and answers. If there's anything we missed, please don't hesitate to shoot us an email or give us a call. You can also chat live with an XO talent manager by using the chat widget in the bottom right corner of your screen.


New Clients

New Models

New Clients


Q. What type of events does XO staff generally?

XO staffs a wide variety of promotional events. Typical events would include beverage samplings, product demos, multi-day trade shows/conventions, nightlife promotions, sporting events, hosting private parties and much more. For a more thorough list of our capabilities, check out our Services page.


Q. What cities is XO available in to staff promotional events?

XO is available to staff events in just about every major city in the U.S. See the full list here. Our reach generally expands to locations 1-2 hours outside of these cities as well.


Q. What capabilities does XO have beyond staffing?

While our primary focus is on delivering you the best staff possible, we can also take it a step further and help manage the logistics for smaller activations. For example, for repeat samplings where promotional kits or branded clothing may be required - we can take over the distribution process, so that all your company has worry about is where and when. Visit our Services Page to learn more.


Q. How much notice is required for new bookings?

There is no set requirement. In a perfect world, we would always have at least 2-3 weeks notice before an event, but we understand how this business works. We consider ourselves to be very agile, and will do everything we can to ensure your booking process goes smoothly.


Q. Can I specify my promo team members or does the agency select for me?

Absolutely. If you go to any of the model pages, you'll see a big green + button. Click those to start building your teams online. Otherwise, if you prefer, we can pick out a team based off our knowledge of your brand and activation. This speeds up the booking process immensely and you will be more likely to end up with a well-rounded team. The more notice we have, the more likely your top selections will be available for your event.


Q. My company is still in the beginning stages of our product/service marketing efforts, can you help?

No clue where to start? Maybe you've got a new app or product you'd like to promote, but marketing isn't your company's specialty. Shoot us a message and our experienced staff can help you get started in the right direction. Consultations are 100% free.


Q. I have a series of activations. What's the process to get started?

We are always looking for new long-term partner accounts. Whether you are a distributor, sub-contracting agency or large-volume company, XO is available to work out a great rate to handle all activations in the series.


Q. What type of insurance coverage does XO Talent Agency carry for event staff?

XO Talent Agency holds General Liability and Professional Liability insurance coverages up to $1,000,000 each. Rest assured knowing that our teams are fully covered in the field should something go wrong.


Q. How does pricing work? What factors will affect my quoted rate?

XO offers highly competitive industry pricing. Because every marketing activation is different and the requirements will inevitably vary between clients, locations, timeframes and events, we consider a number of key factors when delivering a quote.


We consider the specificity of the staff requested, that is, how strict your requirements are, in regards to each of the projected staff i.e. physical attributes, skill sets, languages, etc. We also look at the amount of promo models being requested. For the event itself, we consider important factors such as: location(s), total hours, promo team duties, dress requirements and any other logistical concerns. We also look at the time frame for the event and how much notice is being provided. We consider which party prefers to makes the final approval on the selected staff, agency or client, and how that process will unfold. From a business-to-business perspective, we take into consideration the legitimacy and overall reputation of your company/brand, the continued business relationship prospects and the ease of working with you and your team.


As you can see, there are many factors to consider. However, this does not make the booking process any more complicated on your end - all you have to do is shoot us an email or give us a call and we'll discuss your staffing needs. From there, together we'll work out a great rate that both fits your program budget and allows your event to be a total success.


Q. How does XO handle client billing?

For major brands and trusted reliable partners, we generally allow a 30 to 45 day payment period, which starts after the last business day of the event. For first time clients, depending on the size of the activation, we will generally ask for 20 to 50 percent of the estimate up front, prior to securing the staff. For small-scale events and given a severely short notice, we do typically require payment to be made up front. Invoice payments can either be made online by credit card or sent by check to our Saint Louis office. Any necessary contracts are handled on an event-by-event basis and we will help facilitate this process for you.


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New Models


Q. What does the overall process to join the agency entail?

The first step is to create an XO account. This will allow you to log in and submit an application to join the agency. After submission, an XO talent manager will review your application and it will be flagged as either On-File, Pending Contact or Declined. If your application is flagged for contact, we will reach out to you during the next recruitment period for your particular city. This process can take anywhere from a few days to a few weeks, depending on the staffing demand for your location and how many active members we already have in your city. If your application was marked On-File, this means it was neither Declined, nor Approved. We are keeping it on record in case we have a staffing demand that exceeds the immediate availability of our primary team, in which case, you may be contacted to interview.


Unlike other agencies, our goal is not to add as many people as possible to a database. Instead, we look for high-quality applicants and recruit the minimum amount necessary to ensure we have a tight-knit team of professionals in each city to meet the needs of our clients. Quality over quantity. We do generally try to reach out within 2-3 weeks, so if you've been sitting on Pending Contact status for a while, feel free to shoot us an email. You'll receive an email to schedule an on-line interview via Skype/FaceTime. Once interviewed, the results will be determined and you'll be notified of your acceptance to the agency.


Q. Is the agency contract exclusive or non-exclusive?

XO employs a non-exclusive contract for all of our independent contractors. Some restrictions apply, which are detailed in our agency contract.


Q. What are the age requirements for agency consideration?

The minimum age requirement for consideration to join XO is 18 years old, though 21+ is highly preferred, so that you may be eligible for all events without special consideration. There is no maximum.


Q. What is the height requirement?

Unlike fashion modeling, there is no height requirement to be a promotional model.


Q. What type of events can I expect to work?

Trade shows, conventions, festivals, private parties, charity events, sporting events, liquor samplings, races, nightlife promos - the best part about this industry is that just about every event is different. It's hard to get bored. You will be exposed to a wide variety of products and services and you will learn a whole lot!


Q. How does your booking process work?

You'll receive automated emails and/or text notifications letting you know that new events are being offered to you. From there, you can log into your XO account and let us know your status. Occasionally, we will also email or call you directly if there's specific details we need to cover. We try to streamline our communication process as much as possible, and avoid the clutter of back and forth emails, but it's also important that we maintain solid contact with our teams.


Q. How does pay work?

You are payed by either Direct Deposit or by check. Direct Deposit is generally much quicker, usually going straight to your bank account within 24-48 hours after the last business day of or proceeding the event. Checks generally go out on the 1st and 15th.


Q. Do I need experience to get started?

No. Experience is certainly helpful, but the most important thing with promotional work is being incredibly reliable, having naturally high social-intelligence and having a great attitude.


Q. What type of travel opportunities are available?

XO staffs events all across the country. For high profile events, we may offer them not only to our local teams, but also top performers from out-of-state who wish to travel and work. Building a great reputation with the agency is the best way to unlock better opportunities.


Q. How long does it take to hear back from the agency after submitting an application?

This process can take anywhere from a few days to a few weeks. Though, we are getting better about reaching out quicker. It really just depends on the current demand for your area and what our anticipated needs are.


Q. Do I need professional photos for consideration?

No. However, having professional pictures gives you a huge advantage over other applicants. Submitting low-quality, highly-edited cellphone photos, bathroom/car selfies, badly cropped photos, and so on is almost a surefire way to have an application immediately declined. Please take the time to present yourself in the best possible light. We also use these photos on your XO profile page and as you'll see by browsing the site, just about everyone accepted has high-quality photos.


Q. How often do you have events in (insert city)?

It varies between cities and with the seasons. Promo work can be streaky, one month we might be slammed with events, the next it could be slow. Generally, the larger cities will see more action.


Q. My application was declined. Should I bother applying again?

You may apply as many times as you like, but please take the time to consider why your initial application might have been turned down and make the necessary adjustments. The worst thing you can do is continously submit the same bad application. Take your time and put a real effort into it. The most common reasons for applications to be declined are bad photos, lacking information/effort and (if initially selected) missing scheduled interviews.


Q. What cities is XO available in?

XO is available to staff events in just about every major city in the U.S. See the full list here.


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